Promotion of tourism products and services
Tourism promotion consists of publicizing and disseminating the attractions and tourist services of a destination, aiming to reach as many people as possible who are interested in visiting it.
For this, media outlets are used that allow us to present the information in an attractive way, thus generating interest and motivation in the traveler.
When carrying out good promotion, it is necessary to establish marketing strategies that allow informing the market in different ways and through various channels about the existence of the service, making it known, highlighting its features and benefits. In this way, the goal is to persuade, stimulate, and induce the customer to acquire or consume the product.
Importance of tourism promotion
Promoting the destination and the services offered there is necessary, as it helps the place gain greater reach and attract more people.
They allow the creation of the brand image and achieving a positive perception of it. Attracting more customers and retaining existing ones, as well as capturing the attention of consumers. Promotion also induces purchasing, which helps increase sales.
Promote your services with Kunapak
With Kunapak, promotion consists of a dissemination strategy for the pages and services of the destination. For this, we have a series of tools and platforms that we work with and provide support through.
We have an innovative system of working with influencers, which generates great impact with a lower investment and allows exploring other commercialization systems and partnerships for tourism entrepreneurs.
We will conduct group and individual training sessions with our training system aimed at managers and providers, so that they learn to use the tools and thus promote the destination by working together.
We will conduct group and individual training sessions with our training system aimed at managers and providers, so that they learn to use the tools and thus promote the destination by working together.
We first use marketing strategies to identify the target audience and the market we will address. With social media management, we publish attractive offers and tourism packages created with our trip planner.
In addition, we generate a long-term marketing plan that helps attract tourists and improve the destination’s productivity through:
- Social networks
- Google business
- Google adwords
- Facebook Ads
- Fam Trips Influencers
- Positioning strategy SEO and SEM
- Inbound
