Travel influencer
An influencer is a person who has credibility on certain topics among their followers. Nowadays, they have managed to stand out in digital media, especially on social networks and have become an interesting recommender for brands.
To identify the right influencer, it is important to consider the audience that person can reach, and whether their values, tone, and personality align with the values represented by the company.
It is recommended to look for micro-influencer profiles (1K-100K) whose posts are not entirely about promoting a product or service, as this gives more legitimacy to what they share. In addition, the interaction rate with their audience and their level of engagement with the topic should be calculated.
Influencer travel allows tourism providers to connect with a new and cutting-edge viral marketing system, based on the recommendations and comments made by influencers on their social networks or blogs about a courtesy trip that they will experience firsthand.
What is the process?
Companies publish their products and influencers can apply. Among the applicants, the company will select the influencer who best fits their brand. The influencer then experiences it and shares their impressions on their social networks.
1 |
Tourism companies publish offers and influencers apply for the job. |
2 |
Offers can be from just one brand or from several together, with the goal of promoting an entire itinerary. |
3 |
Companies choose the most suitable influencer from the applicants. |
Benefits for influencers
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| With our exchange format you can discover new destinations and tourism services. |
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| Interact with tourism service providers in your favorite destinations. |
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| Generate business agreements and monetize your upcoming travel experiences. |
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| Marketing services as a sales agent, earning commissions for each transaction. |
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| Freedom to share opinions and comments on your social networks about the services you receive. |
Benefits for tourism companies
> | Reach a larger number of prospects. |
> | Target your services to specific customers. |
> | Strong presence on social networks. |
> | Better understanding of your target audience. |
Start connecting your business owners with influencers
Influencer Travel
It is the way to impact the audience you are looking for, with lower investment and higher return. Join the new form of digital marketing and make your tourist destination go viral on social networks.
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