Marketing of tourism services and activities
Tourism marketing is one of the most important and most difficult aspects to carry out, since the purpose of every business is to sell.
The target market for the offer must be identified, sales channels understood, and attractive plans and tourism packages designed for tourists. And of course, implement the marketing strategies.
The work of each stakeholder complements one another; therefore, commercialization is carried out together with:
> | Destination managers |
> | Service providers: hotels, restaurants, transportation companies, tour operators, artisans, and others. |
Destination marketing
Kunapak will help market the destination’s services, reach the target audience, attract customers, and generate sales.
We will provide training so you can learn how to create travel packages that attract tourists, and how to understand and meet the needs and demands of a hyper-connected tourist.
With social media management, we will take care of publishing content of interest for tourists. We will also promote through different media outlets tourism packages that attract visitors to the website and ultimately lead them to purchase the service.
For this, we have multiple tools and strategies that help us carry out commercialization, which we will make available for your destination. Such as e-commerce, the intelligent trip planner, the payment gateway, among others.
With the creation of e-commerce tailored for each destination, you will be able to have control over the services displayed there.
The intelligent trip planner will help the tourist create trips by recommending a series of services from the destination’s providers, allowing companies to work together. This way, your destination will become more competitive.
In addition, we have a payment gateway that integrates Payku, PayPal, Google Pay, etc., expanding the ways to complete sales and giving tourists more options. This way, the customer can choose the one that best suits their needs.
