Digital Transformation in Tourism
The digital transformation is the integration of technology into a tourist destination. It means shifting processes that were previously manual to digital platforms that help organize and optimize how you work. This implies a profound change not only in how a company or destination operates, but also in the mindset of managers and collaborators
Innovation in Tourism
Studies show that a more technological destination is more profitable. With digital transformation, a destination gains competitivenessand can leverage the advantages and tools of technology to define better strategies.
It is aimed at service providers across all sectors, as well as destination managers and tourism consultants, helping them adapt to new working methods and jointly create a more attractive, in-demand destination.
When digital transformation is decided to be applied, it is necessary to carry out a series of trainings that enhance the skills and abilities of the people involved. Kunapak has an e-learing training system aimed at service providers, where they will be taught how to move from pen and paper to digital platforms.
We include the digitalization of products and services, as well as the management of complementary tools such as: booking system, payment gateways, smart travel planneramong others. This also includes the use and management of the destination’s e-commerce .
Implementar la transformación digital genera ventajas competitivas:
> | Mejora la eficiencia de los procesos del destino y las empresas. |
> | Mejora la experiencia del cliente y su relación con la marca. |
> | Aporta innovación. |
> | Mejora la colaboración interna. |
> | Profundiza y perfecciona la recolección y los análisis de datos. |
> | Aumenta la capacidad de respuesta. |
> | Mayor alcance y más formas de promocionar y comercializar. |
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