Digital Transformation in Tourism
The digital transformation is the integration of technology into a tourist destination. It means shifting processes that were previously manual to digital platforms that help organize and optimize how you work. This implies a profound change not only in how a company or destination operates, but also in the mindset of managers and collaborators
Innovation in Tourism
Studies show that a more technological destination is more profitable. With digital transformation, a destination gains competitivenessand can leverage the advantages and tools of technology to define better strategies.
It is aimed at service providers across all sectors, as well as destination managers and tourism consultants, helping them adapt to new working methods and jointly create a more attractive, in-demand destination.
When deciding to apply digital transformation, it is necessary to carry out a series of training sessions that enhance the skills and abilities of the people involved. Kunapak has an e-learning training system aimed at service providers, where they will be taught how to move from pen and paper to digital platforms.
We include the digitalization of products and services, the management of complementary tools such as: reservation system, payment gateways, intelligent trip planner, among others. As well as the use and management of a destination e-commerce.
Implementing digital transformation generates competitive advantages:
> | It improves the efficiency of processes for the destination and its businesses. |
> | It improves the customer experience and their relationship with the brand. |
> | It provides innovation. |
> | It improves internal collaboration. |
> | It deepens and refines the collection and analysis of data. |
> | It increases responsiveness. |
> | Greater reach and more ways to promote and market. |
