Online reputation or e-reputation is the fame or prestige that a website, brand, company, or person has on the Internet, and it depends on the content they publish as well as users’ reactions and interactions with it.
For an e-commerce, e-reputation is extremely important as it directly affects the credibility and visibility of the online store. Online reputation is built through the company’s or brand’s content that a search engine finds across the web: Google searches, social networks, forums, among others.
E-reputation is the prestige of the website that tourism stakeholders must work on to improve. Service providers, for their part, must focus on their respective websites and on the destination’s e-commerce together with the tourism manager.
Optimizing e-reputation
Kunapak supports the online reputation process by generating engaging content for social networks and for the destination’s online store, showing tourists attractive products and services that encourage user interaction with the platforms, where they can write comments, share with friends, ask questions, and ultimately recommend the website.
We also have marketing strategies, as well as SEO and SEM positioning that help the website reach more people.
In addition, on the destination’s blog, users will be able to read news of interest and leave their opinions in the comments, which helps with user interaction on the website.
Advantages of a good online reputation
Achieving a good online reputation requires a lot of time and dedication, since it not only depends on us but also on the users of the Internet. Every criticism or opinion about the website, the products, or the services offered will remain recorded and will contribute to building the site’s reputation. However, once the brand gains prestige, the advantages can be:
- Increases the website’s visibility
- Achieves better positioning in search engines
- The destination becomes more competitive
- Improves the image of the destination
- Improves relationships with clients
- Attracts and builds loyalty with new clients
- Increases visits and sales
- Has greater reach
Are you interested in improving your destination’s website reputation? Write to us at contact@kunapak.com.
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