Reconfigure tourist destination
This tool allows tourism stakeholders (companies and organizations) to evaluate their destination and begin its reconfiguration to face the COVID-19 crisis.
Inspired by the recommendations of the World Tourism Organization (UNWTO) and the best practices identified by the World Center of Excellence for Destinations (CED), this self-assessment questionnaire allows you to instantly receive your results and recommendations to start the reconfiguration of your destination.
Functioning
This diagnostic allows for a self-assessment and benchmarking for the destination and the participants of this activity. It is also considered an educational tool to define a shared vision of the destination, facilitate collaborative work, and develop a roadmap.
Kunapak's latest innovation, Reconfigure Destiny, has been disseminated in the UNWTO newsletter, July 2020.
Why this tool?
To guide local destinations in the implementation of 5 recommendations from the World Tourism Organization (UNWTO) in response to COVID-19:
1 |
Develop and strengthen Destination Management Organizations (DMOs) for the efficient and sustainable development of tourism at the local level. |
2 |
Strengthen institutional capacities among local and regional authorities for better recovery capacity and faster rebound response. |
3 |
Include workers’ associations and civil society, in order to promote citizen platforms where all voices are heard. Open and social innovation, creating new entrepreneurship. |
4 |
Promote competence in soft skills as well as digital skills. |
5 |
Enter directly into digital transformation and stimulate innovation ecosystems in both the public and private sectors. |
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