Marketing
The Marketing is a fundamental tool dedicated to market analysis, consumers, and their needs. Today, it is no longer just about selling, since consumers have evolved in how they acquire products and services; now, it is necessary to include emotions and feelings in the way business is done.
Marketing and Tourism
In tourism sector marketing is used with the purpose of motivating, convincing, and connecting with potential clients or travelers through strategies. Tourists are in constant transformation, as they often change their preferences and tastes, so a good plan must be prepared for the development of tourism.
At Kunapak we create marketing strategies segmented to the tourist destination studying the sector and the market in order to give the traveler what they are looking for, creating products and itineraries that are adapted to their needs and desires. The destination's website can offer not only a product and price but also experience and emotions.
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To apply marketing to the tourist destination we carry out different actions:
1 |
Analyze the market. |
2 |
Include different elements on the destination website that spark the user’s interest. |
3 |
Create segmented marketing strategies for the target traveler. |
4 |
Apply different SEO strategies on the website to achieve the destination's positioning in search engines. |
5 |
Through storytelling, tell stories that connect with the user so that they imagine experiences in the destination. |
6 |
Create valuable content. |
7 |
Carry out advertising campaigns. |
Each of the actions mentioned can attract investment to the destination, export more products and services through the brand, and citizens will feel more committed, more identified, and more satisfied with their tourist destination.
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