Predictive reports are data analyses of current and historical information that allow understanding future behavior or making estimates of unknown results. In other words, they predict future situations by studying past events.
With these reports, it is possible to identify potential risks and opportunities that may arise in a tourist destination. Then, decisions can be made regarding actions or processes to be carried out that will deliver the desired results.
Predictive analyses are useful for understanding the destination’s future behavior and studying strategies that can be implemented to ensure that this behavior meets expectations.
Predictive analytics process
To create a predictive report, statistical modeling, machine learning, and data mining analysis techniques are used, helping us gather all the technological information to make predictions about future activities, behaviors, and trends.
The largest possible amount of data is collected, differentiating between those that add value and those that do not. Then, statistics, modifications, studies, and transformations are carried out to create predictive models, draw conclusions, and obtain results on behavior probabilities. Finally, reports are generated for the study of the destination.
Predictive reports are one of Kunapak’s tools that work with Business Intelligence.
Results
Predictive analyses are useful for understanding how the destination is currently performing, establishing corrective actions to apply in the future so that the destination’s behavior meets expectations, as they help identify risks and opportunities of the decisions made.
With predictive analytics, you can:
- Identify signs of customer dissatisfaction that can be addressed immediately.
- Use customer-focused strategies with the aim of satisfying their needs.
- Properly plan marketing campaigns and strategies.
- Identify errors and make decisions regarding improvements by anticipating the outcome.
- Identify products or services with high sales potential.
If you want to learn more about predictive reports, write to us at contact@kunapak.com.
