Social media management

Why is it important to have a presence on social media?

Social networks have made a significant impact in the modern era and have taken an important place as a means of communication. As you may know, there are a large number of social networks, but Facebook, Instagram, and Twitter are among the most influential.

To deliver a message on a large scale and achieve massive reach, it is necessary to use the social network that best fits the type of content you offer. In addition, it is important to carry out a strategy with detailed actions that will help achieve the intended goal.

Social networks play an important role in the tourism sector, since content related to travel and activities is the main source of inspiration for travelers.

Kunapak helps service providers in the destination with the management of social networks through digital marketing strategies, in order to achieve tourist satisfaction and the destination’s goals.

How do we prepare social media strategies?

Target audience

We develop strategies where we select a target audience and create quality content aimed at the buyer persona, using the storytelling technique, which consists of telling a story through emotions that connect.

Interview and create content

To gather information or stories, we meet with the destination's service providers, where we conduct a brief interview with the goal of creating valuable content based on actual experiences and thus sparking potential customers' dreams.

Collect data

Finally, we collect social media metrics to constantly evaluate and analyze the results obtained at each stage and on each social network being implemented.

Digital Tools

We use the best tools on the market to schedule content, analyze results, run advertising campaigns, and generate reports. This way, we simplify and improve the work required for social media. 

Training

In addition, service providers receive training so they can understand what we do and become familiar with our line of work. This is truly beneficial for them, as they learn to manage their own social networks.

Benefits of Online Presence

With our strategies and working methods, service providers can:

• Strengthen your brand
• Create a community
• Communicate with potential clients
• Analyze the market
• Promote your offers and promotions
• Improve online presence

So, do you want to gain all the benefits of having a social media manager or Community Manager? Write to us at contact@kunapak.com.