SEO strategy
SEO (search engine optimization) is defined as a series of actions carried out to improve a website’s visibility in search engines. The goal is to appear in the top positions of the search engine and thus increase traffic to the page.
When you have a website, it is necessary to understand this concept and apply strategies that help work on it and optimize it so that the site can rank among the top results on Google.
A website must be useful both for users and for search engines, as it should respond to visitors’ requests while SEO helps Google understand what the article is about, who the target audience is, and whether or not it meets those requests.
Our Strategy…
SEO positioning is important, as it increases your brand’s visibility and generates trust with the user. We carry out actions on the tourist destination website to achieve results over a long period of time.
Each website designed by Kunapak meets the mandatory standards for basic SEO required by metasearch engines. We work on technical aspects such as metadata and the structure of the website.
Types of SEO Applied at Kunapak
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| SEO-onpage: internal optimization of a website such as keywords, internal links, page load time, content, structure, meta information, HTML code, among others. |
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| SEO-offpage: external optimization of the website that affects the site, for example, external links, mentions on other websites, presence on social networks, among others. |
7 Usability Principles by Peter Morville
To increase reach and reduce the bounce rate of the website, at Kunapak we consider the 7 usability principles of Peter Morville:
- Useful
- Usable
- Desirable
- Findable
- Accessible
- Credible
- Valuable
SEO Objective
The objective of working on SEO in a website is to increase traffic making the site appear in the top search results.
SEO increases productivity, generates more sales, and creates strong competitive potential. It also improves the visibility and usability of the website.
It provides the user with a satisfactory experience. Positioning and results are long-term; once obtained and with proper maintenance, it is difficult to drop from the top search results.
