Marketing Strategy
Is it important to have a strategy?
Marketing Marketing are essential to carry out a business with the aim of creating sales opportunities, regardless of the type of service or product offered. To achieve this, a plan with specific actions must be implemented to reach the company’s goals.
Tourism products require significant adaptation to the changes demanded by new tourists. Therefore, it is necessary to create products and tourism services adapted to the motivations and emotions of the target tourist.
The destination must have a marketing strategy tailored to the region or locality and to the new needs of tourists. These strategies are more closely linked to the digitalworld, seeking to enhance tourism services in the destination, such as accommodations, activities, and food services.
Creation Process
The Kunapak team conducts an analysis and defines the objectives for the destination to help guide the products and services being marketed. The objectives set must be SMART: specific, measurable, achievable, realistic, and time-bound.
First, we must carry out the digital transformation, where we showcase all the products and services of the destination on the website, with attractive images and information. This way, the tourist can research and know exactly what the place offers. This information is segmented toward the people most likely to buy.
Benefits of a Strategic Plan
Likewise, once the destination is digitized and the marketing strategies established by the Kunapak team are applied, the destination will be able to:
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| Strengthen tourism promotion. |
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| Sell more and on a constant basis. |
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| Enable the maintenance and growth of service providers. |
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| Understand what their ideal clients are looking for. |
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| Meet the needs and expectations of travelers. |
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| Stand out from the competition. |
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