E-commerce and Payment Systems
Why include a payment system on a website?
The E-commerce has grown strongly in tourism in recent years. Between 2015 and 2019, online sales of tourism products went from USD 470 million to USD 762 million, representing an increase of +62%.
E-commerce, or online stores, involve the distribution, sale, purchasemarketing, and delivery of product or service information through the Internet. One of its key elements is a payment system, which today, in an increasingly fast and digital environment, is necessary to allow potential customers (prospects) to reach the final stage of their travel journey that is, the purchase.
E-commerce today is a necessity for the entire tourism value chain. Even if a sale is not completed (for example, in the case of restaurants), it is necessary that the information is available online and that an online marketing strategy is developed.
or other services offered outside restaurants, sales are a key element for customer satisfaction.
By not offering a payment system, you risk:
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Failing to establish communication with the customer. |
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Dissatisfying customers who are used to paying online, which may cause them to leave—despite the hardest part having already been done: sparking their interest and converting them. |
Kunapak Solutions
E-commerce today is a necessity for the entire tourism value chain. Even if a sale is not completed (for example, in the case of restaurants), it is necessary that the information is available online and that an online marketing strategy is developed.
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| Kunapak websites were specially designed to develop an e-commerce strategy. In case you already have your own website but lack a payment system, we will provide it. |
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| In a very simple way, we create a shopping cart on your own website to allow customers to purchase products or services, make payments, and reservations through transfers, credit cards, debit cards, among others. |
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| With good organization and configuration of the online store and the payment system, all efforts can be focused on attracting customers. |
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| In addition, it is necessary to have it even without a good Internet connection. Thanks to the configuration of conditions and payment notifications, sales will be generated without any unpleasant surprises. |
Advantages of e-commerce in a destination
> | Having an online store allows a tourist destination to showcase its services to a universal audience in a very easy and fast way. |
> | The offer will be available to all types of audiences, 365 days a year and 24 hours a day, being accessible at all times for tourists. Customers will be able to purchase a product, make payments, and reservations in just seconds from the comfort of their home. |
> | The shopping experience for users can be personalized by giving recommendations, creating tour packages with the travel planner according to their preferences, improving the interface design, among other options. |
> | Promoting and advertising products in an e-commerce is more affordable and has much greater reach. |
> | If users feel satisfied with the use of the platform, the catalog offered, the ease of payment methods, and site navigation, it will create loyalty in them, motivating them to purchase the product and recommend the site. This generates credibility and strengthens the brand’s image. |
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