Digitization: the first step to digital transformation
The digital transformation in tourism is a strategic process of competitiveness that allows a destination to take advantage of all the benefits provided by technology, as it makes it possible to reach more and new tourists, achieve greater reach, and generate satisfied customer experiences, among others.
Currently, the tourist is more digital, hyper-connected, and increasingly demanding and curious. Therefore, a website will help them better connect with the destination and plan their trip more comfortably.
Digitalization consists of showcasing the products and services offered on a website, with images and information so that tourists can research and know exactly what the place promises.
Digitization with Kunapak
To carry out this process, we have a training system for the providers of each destination, so that they can understand and start using our platforms more effectively.
In addition, Kunapak will provide tutorial videos that explain the digitization process step by step. It will also make its executives available to guide them through the process.
Our goal is to reach those providers with low digital knowledge and enhance their skills.
In addition, we will teach how to use technological tools that complement the platform, helping to have control over sales and making the process easier. These tools include the booking engine and online purchase management.
Advantages of digitization in a tourist destination
Digitization in a tourist destination will help to:
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| To centralize the tourism offerings of the entire destination in one place. |
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| To work collaboratively with the providers |
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| Make decisions based on the uploaded information. |
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| Improve the destination's productivity. |
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| Create competitiveness. |
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| Improve the user experience. |
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| Satisfy customer demands. |
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| Improve interaction with tourists. |
