Why launch a campaign?
Every day we take part in some brand’s marketing campaign, whether through the products or services we choose to consume. We can define a marketing campaign as a set of brand tactics to gain awareness and attract potential customers. Creating a marketing campaign is not easy; it must be well managed and follow a series of fundamental steps to be effective.
In every marketing campaign, we strive through innovation and originality to connect with the target audience, reaching that potential tourist who dreams of discovering the destination. We do not only aim to sell the destination and its beautiful landscapes; through marketing campaigns, we also seek to sell experiences, dreams, and the cultural values unique to the destination.
To carry out a marketing campaign, we follow a management process from the beginning of planning to obtaining the final results. This way, we know what decisions to make and when to make them.
The key to a campaign’s success is defining its objective. By asking the question “What is the purpose of our campaign?” we establish not only a general goal but also specific objectives, which allow us to reach the planned target. We carefully choose who our messages are directed to through audience segmentation, and we determine the KPIs or key indicators to analyze. Once everything is clear and organized, we proceed to invest in advertising.
With the use of destination marketing campaigns, tourists can learn about the available attractions and tourism services, and through them, we awaken desire and create new needs in individuals.
Some of the benefits that are obtained are:
- We create awareness and identity about the destination
- We create a need in the individual
- We promote tourist information
- We stimulate demand for the destination
Do you want us to help you manage destination marketing campaigns? Write to us at contact@kunapak.com
