Business Intelligence in the tourism sector
Business intelligence (BI) or business intelligence refers to the use of strategies, applications, tools, or technologies that allow collecting, refining, and transforming data into information. This information is then transformed into knowledge in order to assist in the decision-making process.
Today, data analysis is necessary for a destination because with it we can study how it is performing and what we need to do to improve it.
With business intelligence, the destination will have access to data reports with accurate information and reliable insights about the actual performance of the website, in order to make decisions to improve it.
How do we apply this at Kunapak?
Studies on a tourist destination that were previously done manually have evolved with technology, as it has simplified the task. In other words, it is now much faster and easier to do with business intelligence or market intelligence.
The Kunapak team works with data analysis tools focused on market intelligence, which help generate reports for the destination, enabling it to take advantage of all the benefits of having reliable data for decision-making.
With these tools, only the relevant data can be selected and manipulated, allowing a deeper study of a situation that may be causing concern in order to take immediate improvement actions. Kunapak will provide these reports, which will be beneficial for destination management.
Some of the analysis tools and strategies we use at Kunapak are: predictive reports, e-reputation, and UX analysis.
Benefits of BI for a tourist destination
Having data analysis reports provides a positive impact on the destination, and the benefits can be:
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| It generates a competitive advantage. |
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| It helps in making more efficient decisions based on the information provided. |
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| Improve financial control. |
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| Optimize costs. |
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| Improve the quality of the product or service offered. |
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| Plan and organize strategies that contribute to improvement. |
Business intelligence solutions will allow you to understand all the information derived from the data, giving you a comprehensive view of the entire destination and enabling you to make future projections.
If you would like to learn more about business intelligence and why you should use it, please write to us at contact@kunapak.com
