Digital Gap Analysis and Report
o you know the digitalization status of your entrepreneurs?
To implement digital transformation in a tourist destination, it is necessary to identify the current status of tourism entrepreneurs regarding the management and use of technology and digital platforms.
This is done to evaluate access, use, knowledge, and management of technological tools. Then, an analysis is carried out on possible working methodologies that can be implemented to gain clarity on the direction that should be taken.
A Collaborative Effort
The digital gap analyses and reports are developed together with the destination manager and service providers from all industries. The goal is to identify the companies providing tourism services and the working methods they are currently using.
Steps to Carry It Out
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| A form is provided through which each service provider supplies general information, indicating the digital tools they work with and describing their current working methods. |
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| Kunapak analyzes the information obtained, generating metrics and proposing a work plan. The objective is to determine which companies require support and professional guidance. |
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| A training calendar is created for providers according to each company’s needs. |
Why Do We Do It?
The digital divide analysis allows conclusions to be drawn about the state of digital literacy of tourism stakeholders.
Through this we establish recommendations, actions, strategies, methodologies and work plan to successfully carry out the digital transformation in the tourist destination.
With this study and work methodology, Kunapak supports providers by increasing their skills, capacities and abilities in technological tools.
This analysis is carried out in order for the destination to have a better digitalization, promotion and marketing of its products and services.
Find out the digitalization status of your entrepreneurs.
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