Digital Gap Analysis and Report
o you know the digitalization status of your entrepreneurs?
To implement digital transformation in a tourist destination, it is necessary to identify the current status of tourism entrepreneurs regarding the management and use of technology and digital platforms.
This is done to evaluate access, use, knowledge, and management of technological tools. Then, an analysis is carried out on possible working methodologies that can be implemented to gain clarity on the direction that should be taken.
A Collaborative Effort
The digital gap analyses and reports are developed together with the destination manager and service providers from all industries. The goal is to identify the companies providing tourism services and the working methods they are currently using.
Steps to Carry It Out
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| A form is provided through which each service provider supplies general information, indicating the digital tools they work with and describing their current working methods. |
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| Kunapak analyzes the information obtained, generating metrics and proposing a work plan. The objective is to determine which companies require support and professional guidance. |
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| A training calendar is created for providers according to each company’s needs. |
Why Do We Do It?
El análisis de brecha digital permite llegar a conclusiones sobre el estado de conocimientos que tienen los actores del turismo en materia digital.
A través de esto establecemos recomendaciones, acciones, estrategias, metodologías y plan de trabajo para llevar a cabo satisfactoriamente la transformación digital en el destino turístico.
Con este estudio y metodología de trabajo Kunapak apoya a los prestadores aumentando sus habilidades, capacidades y destrezas en herramientas tecnológicas.
Este análisis se realiza con el fin de que el destino cuente con una mejor digitalización, promoción y comercialización de sus productos y servicios.
Find out the digitalization status of your entrepreneurs.
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