User experience (UX) is the interaction of a user with a website or application.

UX analyses seek to improve a user’s usability, accessibility, and interaction with the website, as well as the flow of visitors.

A good UX design is when it provides the user with useful and desirable products, ensuring that the customer leaves happy and satisfied with their purchase.

User experience is an analysis that should be considered to improve the website or app. UX is about how the visitor feels when interacting with the interface, which must be easy to use and meet their expectations.

UX Analysis with Kunapak

To carry out this study, it is necessary to understand the needs and demands of users in order to align them with the defined strategy. For this, Kunapak has the necessary web analytics tools to generate UX reports and insights.

These tools provide grouped information about the traffic that arrives at the destination’s website and will allow the authorities to improve the platform.

These user experience reports are created with the business intelligence applied by Kunapak, in order to obtain technological data and transform it into useful information for the destination.

Good UX design brings many benefits and is fundamental for a tourist destination. Analyzing the user experience allows you to identify and study the website's weaknesses and strengths, find out which content has the most relevance and retains visitors longer, and which provides quality and user satisfaction.

In addition, it improves the website’s online reputation, increases visits, decreases bounce rates, improves search engine ranking, boosts productivity, among other benefits.

UX analysis is carried out with the aim of working on the right product design and creating ideal and desirable tour packages. The goal is to truly satisfy user needs, so they enjoy consuming it, return to the website, and recommend it.

Do you want to analyze your website and measure user satisfaction? Contact us at contact@kunapak.com.