Customer Experience Development
The entire purchase process someone goes through when acquiring a product or service is called the customer journeyThis includes the path a customer follows to make a purchase, from the moment they feel the need until they consume the product.
Defining and mapping this purchase process allows researching and identifying the needs and the steps a real customer takes to acquire a service. This way we’ll know where, when, and how to act to improve and enhance the sales of a tourist destination.
Process that must be worked on in collaboration with:
1 |
Service providers |
2 |
Tourism chambers or associations |
3 |
Municipal tourism managers |
We conduct trainings involving all members of the tourism sector about the customer journey and how to optimize it to create attractive travel experiences.
We help formulate customer journey maps, to enable collaborative packaging work. We identify how the purchase process is in the destination by conducting surveys of actual customers.
Working on customer experience development is important for a tourist destination, because it allows understanding the entire cycle a tourist goes through when acquiring a product or service.
It is worth noting that this process will determine whether the user returns or not. Also, it will provide useful information to establish strategies that allow improving customer experiences.
Optimizing the customer journey allows aligning and enhancing a tourist’s perception of the destination. We focus on satisfying customers’ needs at each of the different stages. We aim to improve the productivity and competitiveness of the tourist destination, among other things.
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