Digital Marketing for Tourist Destinations
The tourist is increasingly demanding and digital, being more connected and full of information. For this reason, destinations must digitize and work to offer a different experience..
In destination digital marketing , strategies are applied with the goal of turning a country, city, or region into an attractive place. This type of marketing includes the typical phases of traditional marketing such as market strategies, sales, and positioning.
The objective is to identify and determine the needs of different audiences, both real and potential, and then develop products and services to satisfy those needs and highlight the destination’s qualities.
The Marketing is aimed at service providers (hospitality, restaurants, travel agencies, transportation, activities, attractions, among others). However, it should not be limited to the tourism area, because with this type of marketing we can also reach investors and professionals who contribute to economic growth and, as a result, to job creation.
This kind of marketing requires the organization and collaboration of all actors who integrate the tourism sector to generate a plan that connects destination planning .
Sell Experiences and Emotions
Our main key is not to sell products or services, but to sell memorable experiences. To achieve this, we study in depth the needs of different types of tourists in the destination. Factors such as climate, infrastructure, services, and natural and cultural resources are also considered. This analysis is carried out in order to develop attractive and interesting proposals to improve visitor attendance.
Our primary place of promotion is the destination’s website, where we not only try to make it known, but also provide information to the user or future client.
What We Do
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| We boost tourism promotion through digital transformation. |
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| We connect demand with supply. |
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| We promote quality tourism by diversifying the offering of activities and services. |
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| We support the economic and cultural development of the destination. |
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| We strengthen the identity of the inhabitants. |
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| We encourage investment. |
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