Tourism Digital Twin

A Digital Twin is a virtual and dynamic representation of your destination or organization.
Connect real-world data (sensors, apps, systems, maps) with a digital model that allows
simulate, analyze, and optimize decisions. It's not just "visualization": it's management based
on data, innovation, and coordination between public and private actors.

What is it and why does it matter?

The Digital Twin it allows you to understand how the destination "beats" in real-time and anticipate what will happen next. Its objective is to improve management, experience, and competitiveness of the destination, aligning sustainability, security, quality, and revenue.

  • Understanding of flows, demand, and behavior.
  • Optimization of resources (mobility, cleaning, security, beaches/parks).
  • Coordination between the DMO, municipality, operators, and local businesses.
  • Decision Making with KPIs and scenarios "what if..." .
  • Transparency with monthly reports for managers and citizens.

How does it work? (Architecture in 4 Layers)

1
 Data Sources: apps, smart signage (beacons/QR), Wi-Fi, IoT sensors, ticketing, CRM, social media, surveys, open data.
2
 Digital Model: 3D map/campus and thematic layers (POIs, routes, transport, events, capacity, regulations).
3
 Analytics and Simulation: Operational KPIs, heatmaps, demand prediction, "what-if" scenarios, alerts.
4
 Action and Integration: DMS panel, APIs, automations (messaging, dynamic signage, team alerts), and monthly reporting.

Compliance GDPR/LOPDGDD: anonymization, minimization, and consent control from the design stage.

Use Cases that Solve Real Problems

     Management and Operations

  • Mobility and Capacity: recommended itineraries, bottleneck prevention.
  • Beaches, parks, and heritage sites: capacity, shifts, notices, and maintenance.
  • Safety and Emergencies: dynamic plans, meeting points, alerts.
  • Hygiene/Cleaning: planning based on real usage and seasonality.
  • Events/MICE: logistics, access, signage, and flows before/during/after.

Sustainability and Inclusion

  • Visitor footprint, waste management, air/noise quality.
  • Accessible itineraries, inclusive content, languages, and easy reading.

Marketing and Revenue

  • Visitor Intelligence: interests, routes, and most consumed content.
  • Segmented Promotion: messages and offers based on context and demand.
  • Local Commerce: referral to businesses, integrated bookings.
  • Thematic Routes: gastronomy, culture, nature, shopping.
  • Ports/Cruises and Airports/Stations: welcome, dispersion, layovers.

 

Data Governance

  • DMS Panel with KPIs and dashboards.
  • APIs for connecting with CRM, ticketing, and third parties.
  • Monthly reports for managers and citizens.
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KPIs that we deliver

  • Active users, sessions, satisfaction, and feedback.
  • Flows and permanence by zones/hours, heatmaps.
  • Forecasted demand by season/event/weather.
  • Impact on local commerce and most converting routes.
  • Sustainability and Accessibility Indicators
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Immersive Experience

Ultimately, the digital twin can also drive the promotion con experiencias navegables: mundos 3D con rutas temáticas, retos, insignias y coleccionables. Los visitantes descubren puntos clave, desbloquean beneficios y comparten su experiencia. Ideal para campañas, ferias e influencers, con reservas
and integrated local partners.

Would you like to see it applied to your destination?

Request a demo and we'll show you how a Digital Twin can transform the management, coordination,
public-private coordination, and the results of your destination.

Request a free demo

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